Define the product's place in your range
Define the user, routine and relationship with your other products. Choose a starting point from the ten displayed combinations and record the functions that must remain. Separate what customer feedback supports from ideas that still need a sample-based evaluation.
- Send a one-sentence product proposition and a visual brand reference.
Bring brand decisions into one specification
Review logo, colour, sheen and packaging together, while recording a separate decision for each. Identify the artwork reviewer and sample approver and preserve the final version. A later internal marketing preference should not reach production as an undocumented change.
Plan the launch around real decisions
The project minimum is 1,000 sets, sampling is 7–10 days and production is 35–45 days; combination, customization and schedule are confirmed in the quotation. Allow for sample review, content preparation and shipping, and identify decision points before planning a campaign around stock arrival.