Separate the buyer from the user
The buyer may be a brand owner, importer or training manager, while the user is someone else. Record the purchasing decision-maker's needs separately from the user's. Do not infer a preferred colour or brush count from language or region. Ask why the combination is being chosen and how it will be presented, and use actual customer feedback before building a range around an assumption.
- Name the country, channel and intended use in the brief.
Review Arabic in the actual layout
Confirm required languages with the importer, then review wording, reading direction, product references and symbols in the final layout. Do not approve isolated translated words without their functional context. Check printed-size legibility and consistent brush names across packaging, inserts and catalogue. Arrange appropriate language review before printing, especially for branding, use instructions and information the importer identifies as mandatory.
- Review text and imagery together, not as disconnected files.
Confirm destination responsibilities
Ask who will import and which information and documents are needed for the actual product. Do not assume that a procedure or certificate in one country transfers automatically to another. Before pack approval, collect the local entity details and placement requested by the importer, then connect them to the quotation and shipment plan. Review materials, combination and use, not only the title “makeup brushes”.